About FLOE
FLOE is a family-founded company focused on building premium aluminum solutions and supporting the independent dealers and customers who rely on them.
For decades, FLOE has designed and manufactured docks, boat lifts, Varatti surf boats, and trailers engineered for long-term performance in real-world conditions. Our products are built with durability, precision, and usability in mind — and sold through a nationwide network of authorized FLOE dealers who provide expert guidance, installation, and ongoing support.
From our early beginnings to the products we build today, FLOE remains committed to quality craftsmanship, thoughtful engineering, and partnerships that last.
How FLOE Began
FLOE International was founded by Wayne Floe in 1983, at just 19 years old. He started the company in his dad’s pole building with minimal tools, big ideas, and relentless drive.
What began as a small operation has grown into a multi-facility manufacturer with four locations across three cities and more than 300,000 square feet of production space.
Four decades later, Wayne continues to serve as CEO and remains deeply involved in product design and innovation. That same passion to invent better, more efficient solutions continues to shape every FLOE product today.
Built With Dealers, Supported Locally
FLOE partners with hundreds of independent dealerships across North America to provide sales, installation, and service for FLOE trailers, dock and lift systems, and Varatti Boats. These long-standing partnerships ensure customers receive expert support before, during, and after their purchase.
To learn more about customer experiences, dealer recognition, and what sets FLOE apart, visit our Why customers and dealers trust FLOE page.
The foundation of FLOE is pretty simple. We build a great team and everybody’s on board to focus on doing things in a better way.
Wayne Floe - CEO FLOE International